Color is the very first thing that a person notices when examining a brand. Interestingly, there are only a few colors that are used very often: blue, red, black/grayscale, and yellow.
Did you know 33% of the worlds top brands us blue in their logo, with only 13% choosing yellow or gold. Also the diagram shows that 9% of these companies do not feature the name on the company within the logo.
The infographic diagram below, created by Marketo, visualizes why colours really matters: